Acumen CPG is much more than a design studio, engineering firm, or marketing agency... we are end-to-end, cross-discipline product & brand development experts with more than 30-years of real-world experience driving and growing some of the world’s most beloved properties such as Star Wars, Transformers, Crest, Swiffer and many others. We have experienced and solved most every issue a product company or independent inventor is likely to encounter… regardless if one is at the early idea phase or are in-market and seeking to improve product, brand, or organizational performance. Bringing a new product idea to life that can enjoy commercial success should be a fulfilling & joyful journey, but it’s one that requires specific knowledge that is difficult to effectively research or discovered online. Integrating the large number of needed individual professional resources (i.e. patent attorneys, designers, marketing, and so on) against an end-to-end strategic framework is the #1 challenge the first-time innovator will face and is the top reason a new effort will ultimately fail. If your budget and free-time allows for it, a costly trial & error approach can be very informative… but for most organizations and individuals this is seldom a viable option. Pulling back the curtain to provide integrated real-world knowledge is at the heart of what Acumen CPG offers and is what sets us apart from others in the product & brand development space.