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The most beloved product and brand were born from the genius of independent innovators, dreamers, and dynamic startup companies.

We help product companies & inventors 

assess idea strength and readiness

Schedule a FREE consultation and gain valuable insights you can put to use right away.

Download our guide on how to have a more effective development journey. 

We speak to the most pressing challenges product innovators will face

Decades of real-world product development and brand expertise to serve the specific needs of established product companies, startups, and independent inventors.

Assessing a New Idea

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Assessing a New Idea

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Can the idea succeed? Which commercialization option is best? What will it take to reach my goal? I need a plan for the road ahead.

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Which best describes your stage?

Help starts here...

Navigating the Journey

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Navigating the Journey

I've made some good progress, but complexity and costs are growing. I need to avoid missteps that will get in the way of my launch goal. 

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Launched and Growing

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Launched and Growing

I'm in the market but product performance, high costs, and other headaches are hurting my ability to focus on revenue & growth.

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My Project has Stalled

Despite my best efforts, my project has stalled.  The vision remains, I just need help finding a new path forward.

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My Project has Stalled

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and continues here...

with ongoing project support & guidance that keeps you moving forward with confidence and clarity.

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Support & Guidance as you Progress Forward

Support & Guidance as you Progress Forward

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Having helped you build a solid foundation and a clear roadmap for the journey ahead, we move into an ongoing support & guidance role. As you make progress, we’ll be here to help you solve problems, address conflicts, and provide critical industry insights as you work towards your commercialization objective.

You lead,

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guides & supports

Graphic Designers

Trademark Attorneys

Digital Marketing

Component Suppliers

Industrial Designers

CAD Engineer

Patent Attorneys

Investors

Contract Manufacturers

Packaging Engineers

Brand Specialist

Licensees

& Other Specialists

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Acumen CPG is much more than a design studio, engineering firm, or marketing agency... we are end-to-end, cross-discipline product & brand development experts with more than 30-years of real-world experience driving and growing some of the world’s most beloved properties such as Star Wars, Transformers, Crest, Swiffer and many others. We have experienced and solved most every issue a product company or independent inventor is likely to encounter… regardless if one is at the early idea phase or are in-market and seeking to improve product, brand, or organizational performance. Bringing a new product idea to life that can enjoy commercial success should be a fulfilling & joyful journey, but it’s one that requires specific knowledge that is difficult to effectively research or discovered online. Integrating the large number of needed individual professional resources (i.e. patent attorneys, designers, marketing, and so on) against an end-to-end strategic framework is the #1 challenge the first-time innovator will face and is the top reason a new effort will ultimately fail. If your budget and free-time allows for it, a costly trial & error approach can be very informative… but for most organizations and individuals this is seldom a viable option. Pulling back the curtain to provide integrated real-world knowledge is at the heart of what Acumen CPG offers and is what sets us apart from others in the product & brand development space.

SOME OF THE PRODUCTS AND BRANDS WE KNOW & LOVE

Home Care Product
Home Care Products
Cosmetics Product
Devices & Packaging
Licensed Products
Home Care Product
Toothpaste
Toys
Toy Product
Games & Outdoor Activities
Toy Product
Kenner Greyscale Logo
Hasbro Greyscale Logo
Zooth Greyscale Logo
Gillette Greyscale Logo
Braun Greyscale Logo
P&G Greyscale Logo
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Takara Tomy Greyscale Logo
Mattel Greyscale Logo
Crest Greyscale Logo
Hello Kitty Greyscale Logo
Marvel Greyscale Logo
Barbie Greyscale Logo
Covergirl Greyscale Logo
DC comics Greyscale Logo
Swiffer Greyscale Log
Star Wars Greyscale Logo
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Boardroom

Fractional C-Suite & Board Membership Services

Having a well-rounded leadership team with best-in-class consumer product experience can give your company or startup a much needed boost when working to pivot to the next level, seeking investors, beginning M&A activities, or during other key moments.

Contact Acumen CPG

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