The most beloved product and brand were born from the genius of independent innovators, dreamers, and dynamic startup companies.
We help product companies & inventors
We speak to the most pressing challenges product innovators will face
Decades of real-world product development and brand expertise to serve the specific needs of established product companies, startups, and independent inventors.
Assessing a New Idea
Assessing a New Idea
Can the idea succeed? Which commercialization option is best? What will it take to reach my goal? I need a plan for the road ahead.
Which best describes your stage?
Help starts here...
Navigating the Journey
Navigating the Journey
I've made some good progress, but complexity and costs are growing. I need to avoid missteps that will get in the way of my launch goal.
Launched and Growing
Launched and Growing
I'm in the market but product performance, high costs, and other headaches are hurting my ability to focus on revenue & growth.
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My Project has Stalled
Despite my best efforts, my project has stalled. The vision remains, I just need help finding a new path forward.
My Project has Stalled
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and continues here...
with ongoing project support & guidance that keeps you moving forward with confidence and clarity.
Support & Guidance as you Progress Forward
Support & Guidance as you Progress Forward
Having helped you build a solid foundation and a clear roadmap for the journey ahead, we move into an ongoing support & guidance role. As you make progress, we’ll be here to help you solve problems, address conflicts, and provide critical industry insights as you work towards your commercialization objective.
You lead,
guides & supports
Graphic Designers
Trademark Attorneys
Digital Marketing
Component Suppliers
Industrial Designers
CAD Engineer
Patent Attorneys
Investors
Contract Manufacturers
Packaging Engineers
Brand Specialist
Licensees
& Other Specialists
Acumen CPG is much more than a design studio, engineering firm, or marketing agency... we are end-to-end, cross-discipline product & brand development experts with more than 30-years of real-world experience driving and growing some of the world’s most beloved properties such as Star Wars, Transformers, Crest, Swiffer and many others. We have experienced and solved most every issue a product company or independent inventor is likely to encounter… regardless if one is at the early idea phase or are in-market and seeking to improve product, brand, or organizational performance. Bringing a new product idea to life that can enjoy commercial success should be a fulfilling & joyful journey, but it’s one that requires specific knowledge that is difficult to effectively research or discovered online. Integrating the large number of needed individual professional resources (i.e. patent attorneys, designers, marketing, and so on) against an end-to-end strategic framework is the #1 challenge the first-time innovator will face and is the top reason a new effort will ultimately fail. If your budget and free-time allows for it, a costly trial & error approach can be very informative… but for most organizations and individuals this is seldom a viable option. Pulling back the curtain to provide integrated real-world knowledge is at the heart of what Acumen CPG offers and is what sets us apart from others in the product & brand development space.