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Having a solid foundation under your feet makes all the difference.

Succeed in reaching your destination by building a foundation clarity of the journey ahead. 

Solid Foundation and Road Ahead

We've been in your shoes and can help with the road ahead regardless of your current stage 

New Idea Stage

You want to bring that idea to life but have some questions about its chance for success and how to best bring it to life.

In Progress Project

You're on the path and moving forward but complexity is growing and you want to finish strong.  

In Market and Growing

You've launched but need to quiet the noise and pivot your focus to revenue & growth.

Project Rescue & Reset

Your project has stalled but the dream remains... you just need help finding a new path forward.

Open Quote Marks
Closed Quote Marks

Bringing a new product of life is fulfilling & fun and we understand the desire to act... but misdirected spending on specialist resource can quickly snowball and lead to a dreaded project stall

~ Joe Mattiko

     Acumen CPG

Joe Mattiko

How it works

Free Project Consultation

Schedule a FREE, no-obligation project consultation. Its a great way to test-drive our services and gain valuable insights you can put to use right away.

Note - This step is optional but its FREE and encouraged.

Foundation Builder Program

Project Stages

Select a Foundation Builder Program that best matches your current your current state of development.

Zoome & Slack

Through one-on-one working session and written materials, we'll seek to gain a detailed understanding of your project, your needs, and your objectives.

Project Analysis

Acumen CPG will study the data, conduct category & product form specific research, and craft a detailed assessment. We'll looks at core strengths to be leveraged, problem items needing attention, and place our finding into an end-to-end project view.

Zoome & Slack

We'll engage in an extended working sessions where we'll discuss our findings, recommendations, and speak to any additional questions or topics you might have.

Zoome & Slack

You'll also receive a voucher for our Focussed Issue Support Program that includes 90-minutes of ongoing help as you progress forward and questions arise.

Support & Guidance Program

Suport & Guidance Question

Having an objective expert and ally in your corner as you progress forward.

Note - Not required but a proven way to stay on target, on time, and on budget as progress is made and questions arise.

Origins of our Support Programs

Acumen CPG's founder is a consumer-packaged goods (CPG) industry expert with more than 30-years of ideating, developing, and launching new products around the world. The work spanned both technical and commercial functions including engineering, design, marketing, packaging, project management, licensing, finance, manufacturing, sourcing and quality. Brands such as Star Wars, Transforms, Barbie, Marvel, Crest, Swiffer, CoverGirl and many others represent a diverse range of categories and product forms. The work offered the opportunity to directly encounter and solve the full range of problems most all product-based businesses are likely to encounter. Despite the great people and the chance unlock and master the full journey from idea to enduring brand… he long desired to break free from corporate grind and shift his focus to helping entrepreneurial startups. He wanted to share best practices that are simply unavailable to the public and help the innovator who may lack big company resources but is free from bureaucratic burdens and limiting mindsets. In 2017 he left the corporate world, established Acumen CPG and began the long process parsing decades of accrued industry knowledge and augmenting it to meet the unique needs of the self-funded startup. Assessing the landscape of existing support options in this space revealed that most only offer specific specialty services (patents, design work, CAD services, etc.) and have little to no knowledge of how their work impacts or relates to the larger whole. Those that do work across two or more disciplines are rare, expensive, have limited practical industry experience, and often seek an equity stake in a client’s idea while also requiring heavy-handed contractual commitments. Time spent helping frustrated clients recover from bad support experiences and failed development efforts, clearly showed a better support model was needed. The new approach needed to have effectiveness, objectivity, and pragmatism at its core while also being affordable and flexible. It was a multi-year process of design and refinement and our Foundation Programs and Support & Guidance Programs were the result. The programs break the well-intended, but fatally flawed, cycle of first-time innovators hiring random specialty service providers in the absence of a unifying interconnected development framework and trying to make all the pieces fit together as new data emerged. Understanding the larger picture gives needed relevance to individual activities. Having fast access to real-world solutions along the way keeps things moving forward without the need for expensive and time consuming rework that always accompanies a trial & error approach. When paired together, our programs give you a distinct in-market competitive advantage and a product development journey that is more effective, fast, affordable, and enjoyable.

Acumen CPG's Founder

Which best describes your stage?

DECIDING TO GO FORWARD OR HAVE COMMITTED BUT HAVE YET TO START

New Idea Stage

NEW IDEA ASSESSMENT

& PLANNING 

  1. Define Commercialization Objective 

  2. Assess Idea's Right to Succeed

  3. Build a Plan to Reach Your Goal

YOU'RE MAKING PROGRESS AND WANT TO STAY ON TARGET AS COMPLEXITY GROWS

In Progress Project

IN-PROGRESS ACTIVE PROJECT 

  1. Confirm no Gaps in Existing Plan

  2. Define What's Working & Not Working

  3. A Strong Finish to What you've Started

YOU'VE LAUNCHED BUT  WANT TO MAKE THINGS MORE EFFECTIVE & SMOOTH

In Market and Growing

POST-LAUNCH REVENUE & GROWTH

  1. Resolve Loose Ends & Distractions 

  2. Define Barriers to Growth

  3. Construct Phased Action Plan 

PROJECT HAS STALLED BUT THE DREAM LIVES AND YOU  WANT TO GET THINGS BACK ON TRACK 

Project Rescue & Reset

PROJECT RESCUE & RESET 

  1. Take Fresh Stock of Launch Goals 

  2. Define What's Working & Not Working

  3. Define a New Path Forward

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