We've been in your shoes and can help with the road ahead regardless of your current stage
You want to bring that idea to life but have some questions about its chance for success and how to best bring it to life.
You're on the path and moving forward but complexity is growing and you want to finish strong.
You've launched but need to quiet the noise and pivot your focus to revenue & growth.
Your project has stalled but the dream remains... you just need help finding a new path forward.
Bringing a new product of life is fulfilling & fun and we understand the desire to act... but misdirected spending on specialist resource can quickly snowball and lead to a dreaded project stall.
~ Joe Mattiko
Acumen CPG
Which best describes your stage?
How it Works
Foundation Builder Program
Select a Foundation Builder Program that best matches your current your current state of development.
Through one-on-one working session and written materials, we'll seek to gain a detailed understanding of your project, your needs, and your objectives.
Acumen CPG will study the data, conduct category & product form specific research, and craft a detailed assessment. We'll looks at core strengths to be leveraged, problem items needing attention, and place our finding into an end-to-end project view.
We'll engage in an extended working sessions where we'll discuss our findings, recommendations, and speak to any additional questions or topics you might have.
You'll also receive a voucher for our Focussed Issue Support Program that includes 90-minutes of ongoing help as you progress forward and questions arise.
Origins of our Support Approach
Acumen CPG's founder is a consumer-packaged goods (CPG) industry expert with more than 30-years of ideating, developing, and launching new products around the world for brands such as Star Wars, Swiffer, Transforms, Crest, CoverGirl and many others. The work spanned many different disciplines including engineering, design, marketing, packaging, project management, licensing, finance, manufacturing, sourcing and quality. With a deep understanding of what it takes to successfully move from raw idea to finished goods, he saw that significant gaps existed in the support options available to independent inventors and product based startups. This gap included a lack of objective/effective idea vetting, an absence of project structure & planning, and no information on how to sequence, coordinate, and integrate the many different specialist involved. The reason this gap exists is because most all specialty service providers (i.e. patent attorneys, designers, CAD engineers, brand experts, etc.) are very good at their chosen craft but have little to no knowledge of how their work impacts or relates to the larger whole. Those with cross-discipline capabilities are rare, expensive, and often seek an equity stake in an inventor’s idea and require heavy-handed contractual commitments as a prerequisite. Time spent helping frustrated innovators fix and relaunch stalled projects showed us where most missteps were occurring, what help looked like, and how we could best provide support. The solution needed to account for the larger interconnected picture, leverage real-world industry insights, remain affordable, and be adaptable to fit various working styles and senses of urgency. Our two-step approach of building a project foundation and then providing real-time guidance as progress is made is a culmination of many years of thoughtful development and incorporates the voice of our clients. It is straightforward, effective, saves money, reduces risk, and allows for a more predictable and enjoyable development journey. Acumen CPG thanks you for your interest and we encourage you to book a free call (see link on page) so we can speak to any questions you might have.
